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Greenpeace and Facebook are now "Friends" after a two year long feud, waged mostly on Facebook; a truce was just called. Greenpeace was objecting to Facebook using power companies that generated much of their power from coal. They were targeting data centers which use a lot of power, and the Prineville facility was one they named as a problem. Greenpeace spokesperson Tzeporah Berman hopes that this new green partnership with Facebook will affect other large companies that are building data centers: “I think its really important to note that the I.T. sector is one of the fastest growing sectors of consuming electricity in the world. It’s the Internet Cloud, where we store our YouTube and if it were a country it would be the fifth largest in the world. So what we're doing with Facebook is encouraging a green cloud and this sets a new bar for the industry." She says Greenpeace is hopeful that companies like Apple, IBM and Twitter will follow Facebooks lead in make the "cloud" greener.

 

 

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