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The Bend Ale Trail that started about two years ago, has become much more popular than the originators thought. Visit Bend's President, Doug La Placa says the concept was featured in a world renown newspaper.  "USA Today features the Bend Ale Trail. So we're very excited. Obviously, USA Today has an enormous audience nationwide. The print circulation of the USA Today is just under 2-million papers at this point. And in addition to the article being run in the USA Today, it's also been picked up in several other newspapers across the country. I think it's an exciting day for the Bend beer industry as well as bend tourism industry." The article features Boneyard Beer, whose spokesperson, Melodee Story says the Ale Trail helped make their beer more successful than they ever expected in such a short time. La Placa says they're going to continue to do their part to promote the craft beer culture in Bend.

 

 

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