The General Manager of Pronghorn says a new elite status for the resort will attract wealthy tourists from across the country. Pronghorn is now the only five star luxury branded resort in the Pacific Northwest, and now they can target wealthy tourists from throughout the country. Spencer Schaub was a guest on 1110 KBND's "Your Town" and says the overall tourism industry seems to be picking up in Central Oregon. “Everybody seems to have this warm feeling that things are moving forward for the summer season. This does this put us on the map for that segment. Aberge has a national reach throughout the United States and internationally. We will be their 9th property and their portfolio. I know they’ve got a couple of other properties in their portfolio that are some new properties potentially joining us. This is exciting. We’re very happy about it. We believe it restablizes Pronghorn as a property.” And Shawb agrees that wealthier tourists may be an important niche market for Pronghorn, as statistically the middle and lower middle class was hit much harder in the great recession.