There’s a lot of potential for tourism to bloom in Jefferson County. For years, Jefferson County officials banked on various areas of the county to promote destination resorts. With the recent state decision not to allow destination resorts mapping in the prime Metolius area, the County now is looking to market Jefferson County as a whole. "A number of folks who have shown up at public meetings have really voiced this idea that boy, we have a lot of existing recreational amenities and tourist based amenities. Perhaps we should be focusing on those." Jefferson County Community Development Department Director John Skidmore says the idea is still in it's infancy, and they are putting ideas on paper now. They hope to get the County Commissions support so they can go forward with promoting Jefferson County.