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Local News

Did Negative Ads in Portland Determine the Race?


Tuesday's election resulted in a change in power in the Oregon House.  After 2 historic sessions of an even 30-30 split, voters in the Portland area replaced several Republican incumbents with Democratic challengers.
 
State Representative Mike McLane says negative campaign Ads may have played a big role in the outcome.
 
He explains that a blast of negative ads in the Portland market may have worked.  He says the ads were not only negative they were inaccurate and misleading.
 
 "THE FOUR INCUMBENTS IN THE PORTLAND AREA DID NOT LOSE BY MUCH - AND TO ME THE SIGNAL IS REALLY ABOUT MAKING SURE REPUBLICAN CANDIDATES DEFINE WHO THEY ARE TO THEIR CONStITUENTS AND NOT LET THEIR OPPONENTS DEFINE THEM THROUGH A BARAGE OF NEGATIVE ADS.
 
The Ad used in Portland was the some one used against Republican Jason Conger of Bend. Conger said it was very misleading and portrayed his record on schools differently than what actually happened in Salem.   Republican Leader Mike McLane spoke with KBND news shortly after the election.
 
"I WAS VERY DISAPPOINTED WITH THE VOLUME OF NEGATIVE ADS ANd IT CREATED A CHARICATURE OF OUR HOUSE CANDIDATES AND A LOT OF PEOPLE CHOSE TO BELIEVE THE ADS RATHER THAN TAKE THE TIME TO CHECK OUT FOR THEMSELVES THE REAL INFORMATION."
 
Still, McLane says there are no "sour grapes".  He says Republicans need to do a better job of combating false ads and getting their message out.

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