Commute Options of Central Oregon is beginning a program that will hopefully reduce the number of bike - car injuries and deaths.
Spokesperson Kim Curley says the program "Towards Zero Deaths" is a lofty goal - especially in an environment where there are some very extreme views on rights to use the roads.
"There are extremes on both ends. But the reality in our country, and especially the west, a lot of our cities were built up in the era of the automobile. And so they're very car-centric and that does create challenges for people who are not in a vehicle."
Curley says they are beginning a public messaging campaign for bikers as well as drivers - hoping to clarify rules and rights of the road.
In May- they will hold their first "Bike and Pedestrian Count" to see if all the bikeways and walkways are being used as designed.