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Local News

Bend's Ale Trail Lauded as A Very Innovative Idea


Ever since visit Bend launched the "Bend Ale Trail," its' success is unparalleled. They have received some great recognition for their idea. Travel Oregon has recognized the program with the Oregon Tourism and Hospitality Tourism Development Award.  "Well, this particular award recognized a new product, service or program that cultivates the tourism industry and drives more tourism to the destination and makes more money for a segment of our tourism industry. And in this case, that's the breweries of Central Oregon." Doug La Placa with Visit Bend says since the Ale Trail started, over 1000 individuals have completed the trail, spending an average of $162 each. He says most visitors come to Bend and enjoy "gameifying" their visit, meaning playing with tourism sites. La Placa says by next summer, there will be even more breweries added to the Ale Trail, bringing the total to 10.

 

 

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