But we're limited by the size of our urban growth boundary and it's available land for expansion.
The City Club of Central Oregon discussed some of these economic challenges at its monthly forum Thursday.
Stacey Dodson, the regional President of U.S. Bank says our lack of land in our UGB, is limiting our economic development.
"We need to realize there is managed healthy growth and we can still maintain our lifestyle here. But if we dont' attract businesses, it's a vicious cycle, you can't attract people. They're so closely connected."
The City Club discussion also looked at higher education and infrastructure improvments as vehicles to attract more development.