Female personal care brand Always is the latest marketer to earn strong online traffic for an inspiring campaign to promote women's self-esteem. The video's director asks different individuals to act out what it means to run, fight and throw "like a girl." While the adult women in the beginning of the spot interpret "like a girl" as if it's an insult, the young girls interpret it in a much more empowering way. The Procter & Gamble brand's video amassed 8.5 million views and nearly 250,000 Facebook interactions in its first four days, according to Visible Measures. Views are now over 30 million! Under the hashtag #LikeAGirl, the campaign has also been mentioned in nearly 15,000 Tweets, Visible Measures said. Gender Communication Expert Judy Hoberman talk with KBND's Frank Bonacquisti about the video.
Click hear to here the interview.
Click here to see the video.