Central Oregon is becoming a more important travel hub for Allegiant Air. “With the relationship that we have developed over the years, they are not viewing Central Oregon as a destination in it's own right. Which means the folks in Las Vegas, Phoenix, Mesa will have the chance to buy Central Oregon destination packages, where prior to this time they could only buy air fare.” Alana Audette of the Central Oregon Visitor's Association says COVA will partner will Allegiant in marketing and putting together strongly competitive vacation packages. The cost of those packages will be announced very soon. She adds this is another important opportunity to more firmly establish Central Oregon has a destination.