The Central Oregon Visitors Association is shifting part of it's marketing attack. Starting next month a media blitz will hit the Northern California market. Executive Director of COVA, Alana Audette describes the campaign: “California is strong market even in spite of the recession. That has hit that state so seriously. There is still a huge population base that has a strong interest in the Central Oregon product and they're familiar with Oregon, they want to spent time here- we're just very excited about the opportunity to invite those folks here." She says winter tourism numbers have been healthy so far and they expect good numbers for February because of Presidents Day and Winterfest.