George Noorey

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George Noorey

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US Stocks turned sharp opening losses on Friday into big gains by the end of the day to finish last week higher after the September jobs report disappointed leading investors to believe the Fed won't raise interest rates until 2016.  This week investors are looking to earnings season kicking off after the market close with Alcoa and PepsiCo to drive market direction.

Yesterday Saudi Arabia made deep cuts to the price it charges for its oil.  Countries in the Middle East continue to pump more oil and slash the price they charge for that oil in an attempt to undercut the marginal US producers and ultimately put them out of business so that long-term the price of oil is higher.  In the short-term however oil prices will continue to move lower.

Apple is the most valuable brand in the world followed by Google in 2nd and Coca-Cola in 3rd.  Apple's brand value increased 43% from a year ago to $170 Billion, Google's climbed 12% to $120 Billion, and Coke's value declined 4%.  Today is the first day that Google starts trading under the name Alphabet.

It turns out that giving CEO's huge bonuses to boost shareholder return doesn't actually work according to a study at Cornell University.  Rewarding CEO's with large stock bonuses seems to have an adverse effect placing their stock returns in the bottom quartile of all publicly traded companies.

And it's now legal in Oregon, but making money on marijuana here may not be that easy.  Legal pot may not be as big a boon to Oregon as it has been in other states.  Medical pot has been legal here since 1998 but dispensaries here have had a hard time making money unlike other states.  The headwinds Oregon faces are infused products are banned, it's already cheap here, and Oregonians already grow their own.

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