Garrett Wales says there was a lot of negative reaction when the news broke, but says things have calmed down.
"We've asked everyone to let the beer do the talking. And so far, six seven weeks into it , everything we've been told that would happen, has happened. There's a lot of potential for more. We're excited about the resources behind it. It's been a change but it's been good -- very positive."
Wales says the reaction to the sale on social media was pretty vile initially.
"When it comes to personal sentiment, we knew there would be a strong reaction, but we're already rolling out beers we couldn't have before and the quality is still there, still brewing in Bend and we're adding jobs. It's been good. People are definitely coming around."
10 Barrel plans to open a new brew pub in downtown Portland in the next month.
They will be hiring one hundred full time workers there .. and Wales says they are adding professional staff at their Bend operation as well.