BEND, OR -- Deschutes Brewery has unveiled a unique film experience, highlighting where its most popular beers come from. The first virtual reality movie showcases Black Butte, after which the popular Black Butte Porter beer is named.
Scott Oliphant of Impossible Engine creative agency, produced the film. He says once a user straps on the goggles, “The image tracks with your head. So if you turn around you’re going to see something. If you look up, you see something. If you look down, you see something.”
So< why release a film on Black Butte, instead of Black Butte Porter? Jason Randles, the brewery's Digital Marketing Manager, tells KBND News, “We all live in Bend, Oregon. It's near and dear to us. But we sell beer in 28 states and several countries and most people have never heard of Bend, Oregon let alone been here. So we wanted to share that experience with the rest of the world.”
Oliphant puts it another way: “Imagine one of your consumers is in Houston or something. They can watch this film and be on Black Butte in the place that, they might not even know is a real place. They might think it is a beer bottle label or whatever.”
A second film on Mirror Pond was released Wednesday. You can experience the 360-degree feature on your smart phone by moving it side to side, or your computer screen by swiping it. The films are on the Deschutes Brewery Facebook page
, YouTube channel
and the company's website