The BCS Championship game on Monday is about much more than a great sporting event. That's according to a Sports Management Professor and NFL certified agent Dr. Lynn Lashbrook. He says this national attention will have a huge impact on the PAC-10 and the Oregon economy. “I was traveling; I was down in Vegas and in Dallas; just got back from the Cotton Bowl, where they play tonight, and the incredible amount of energy recognizing Oregon and talking about it - there was never a conversation when I said Portland that they didn't ask about the Ducks. I just think that people underestimate what this will do for our state, particularly with the vacuum of only one professional sport; until we get MLS soccer." Lashbrook is a Beaver fan. He taught at OSU, but says he's definitely rooting for the Ducks. We are carrying the game here on KBND; the pre-game coverage starts at 3:30 p.m. on Monday.