The Humane Society of Redmond has been renamed "BrightSide Animal Center" thanks to a special re-branding program from the Ad-Fed of Central Oregon.

BrightSide Manager Chris Bauersfled says they have one of the highest "no-kill" rates for cats in the nation and with the Jefferson County shelter closing, it will put more of a strain on them.  "They no longer have a humane society which was a private non-profit. And they dealt more with cats than they did with dogs. And yes, that does affect us; it affects all of the organizations within Central Oregon. It's unfortunate, but it's a reflection of the economy. And it's a reflection of the level of importance that certain areas place on different specials of animals." 

Bauersfeld says they are starting out the year on a high note after receiving a large endowment from a trust.

She goes on to say that with their new name, they hope that more people will realize that they are a non-profit organization and do not receive any government funding.