Pioneer Memorial Hospital is trying to recruit more primary care physicians. Pioneer Memorial Hospital CEO Bob Gomes says Prineville’s population has increased over the last ten years, but also some doctors are retiring. “We're competing nationally for a limited resource. It becomes hard in small communities like Prineville because of family and lifestyle. What we're looking for is someone with roots in rural medicine and wants to come back to it.” In recent months, Pioneer has hired a surgeon, a psychologist and two physician assistants.