BEND, OR -- The tri-county Central Oregon Suicide Prevention Alliance launched a new public service announcement this week, encouraging gun owners to safely store their firearms. The rate of suicide by firearm in Central Oregon is higher than the statewide average. Deschutes County Suicide Prevention Program Coordinator Bethany Kuschel tells KBND News safely storing firearms is proven to reduce risk, "Creating temporary time and distance between someone and a lethal mean, when they are in a suicide crisis, can be really effective."

Kuschel hopes the PSAs will increase awareness, "For our community, for our families and that it should just be a normal conversation. When we’re talking about secure storage, it’s finding things that work for the firearm owner, often within the home, and it’s also temporary. So, we’re not talking about mandates, so law enforcement doesn’t have to be involved."

Caroline Suiter, with Deschutes County Public Health, says gun owners were heavily involved in the campaign, "There’s been a lot of input from our communities and firearm-owning communities to help with this project." She says the ads offer different ways to keep guns out of the hands of people in crisis, "One option is just having lockboxes at home, safes at home, there’s biometric combination key locks - always changing those, periodically, if there’s youth in the home or someone who might, ongoing, struggle with certain issues. Our law enforcement agencies, it’s a location where people can go to temporarily house their firearms."

Two Spanish versions of the PSA, as well as a second one in English are expected within the next month. Click HERE to learn more about local secure storage options.