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General Motors is trying a new program to draw more Oregonians into their showrooms. Starting today, until September 6th, drivers in Oregon and Washington state who buy new 2010, 2011 or 2012 GM cars will get one year car insurance, for free. Chris Perry is the V.P. of U.S. Marketing for GM: “both of these states we need to gain more penetration, we’ve gained some but we still have a way to go and we thought this was an innovative way to bring more customers to the GM family.” Bruce Klouda is the General Manager of the local GM franchise: “But I think its indicative of GM and other manufacturers who want to connect through a variety of means to a variety of customers and certainly paying a year's worth of car insurance is an avenue no one's explored before.” The car insurance is from Met Life and includes both liability and physical damage coverage that exceeds state requirements.

 

 

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