(New York, NY)  --  NFL officials will crack down on taunting during the upcoming season.  Taunting penalties will be strictly enforced this year, with two violations resulting in automatic ejection.  The league says the player in question could also be fined or suspended depending on the severity of the player's actions.  Competition committee chairman Rich McKay said coaches brought up the issue in the spring, pointing to the importance of respect among those on the field.