(Easton, PA) -- Crayola is unveiling the winning name for a new crayon color inspired by a pigment discovered at Oregon State University. The company yesterday announced Bluetiful beat four other finalists in an online contest that began with more than 90-thousand submissions. Bluetiful replaces a shade of yellow called Dandelion that the company retired earlier this year. Oregon State University scientists discovered a pigment YinMn that inspired the new blue hue. The company claims the new crayon will be available for the holidays.