Regional News

Crayola Unveils New Crayon 'Bluetiful'

(Easton, PA)  --  Crayola is unveiling the winning name for a new crayon color inspired by a pigment discovered at Oregon State University.  The company yesterday announced Bluetiful beat four other finalists in an online contest that began with more than 90-thousand submissions.  Bluetiful replaces a shade of yellow called Dandelion that the company retired earlier this year.  Oregon State University scientists discovered a pigment YinMn that inspired the new blue hue.  The company claims the new crayon will be available for the holidays.
 

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