(Beaverton, OR) -- Beaverton-based Nike says it will no longer sell products directly to Amazon. Nike says it plans to focus more on its own efforts to sell directly to customers. Under a pilot program started in 2017, Nike sold a number of products directly to Amazon in exchange for stricter enforcement from the online retail giant against counterfeit products on the site. The drawback for Nike was a loss of control over how its brand is represented on the site.