Regional News

Nike Ends Program Selling Directly To Amazon

(Beaverton, OR)  --  Beaverton-based Nike says it will no longer sell products directly to Amazon.  Nike says it plans to focus more on its own efforts to sell directly to customers.  Under a pilot program started in 2017, Nike sold a number of products directly to Amazon in exchange for stricter enforcement from the online retail giant against counterfeit products on the site.  The drawback for Nike was a loss of control over how its brand is represented on the site. 

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