(Salem, OR) -- Oregon's mask-wearing media campaign is going national. The Portland ad firm Wieden [[ WHY-den ]] and Kennedy created the "A Mask is Just a Mask" campaign for the state. DIRECTV has agreed to run the ads at no cost. Wieden and Kennedy also donated their time. Governor Kate Brown says wearing a face covering protects the people around you from COVID-19. It'll be especially important during the colder winter months as more people head indoors.