(Portland, OR) -- Dozens of bicyclists are peddling their way to the east coast to raise money for cancer research. The annual Coast 2 Coast 4 Cancer Ride kicked off yesterday morning at Haystack Rock in Cannon Beach. More than 100 employees of pharmaceutical company Bristol Myers Squibb are taking part in the cross-country bike ride. The company plans to match money raised up to 500-thousand dollars. This year's ride ends October 3rd in Long Branch, New Jersey.