(Portland, OR) -- The Rose Festival is joining two new initiatives that promote downtown and small businesses. The weekend of the Starlight Parade, May 31st through June 2nd, will be the Rose Festival's Starry Nights Small Business Event. Customers who visit certain businesses can use a QR code to enter for prizes. The Rose Festival is also joining Sage Hospitality Group's five hotels that will be offering custom room packages for each weekend of the Festival.